Purchase behavior-specific segmentation involves separating customers or subscribers based on their behaviors. The team is constantly updating its knowledge base and constantly releasing new guides and. Email isn't batch-and-blast, at least not if you're doing it right. Mailchimp is a top email marketing platform, but that doesn’t mean it's right for every business. These segments can be based on interest groups, demographic data, e-commerce activity, and other subscriber data. Tip: Create signup forms with the user experience in mind. Test 2. While segmenting isn’t necessary for every campaign, it can significantly increase 2 important campaign. In marketing strategy, segmentation means dividing your audience into smaller groups based on characteristics they have in common. Not only does maintaining 1 audience make sending to tags and segments more effective, it also makes it a lot easier if you do want to send a message to your entire audience. It helps users enhance their marketing campaigns with personalized content,. Mailchimp’s audience management feature also includes segmentation options, allowing businesses to group subscribers based on certain criteria. It then jumps to 5,000 and then 10,000, expanding by 10,000 until you hit the 50,000 tier. The last on our list of Mailchimp alternatives is Moosend. To link your Mailchimp account, hover your mouse over the Mailchimp icon and click Connect . In our Moosend vs Mailchimp. Salesforce undoubtedly is the #1CRM for all your customer interactions. First on our list of Mailchimp competitors is ActiveCampaign. Step 2: Add Segments in Mailchimp. Next, choose Manage Audience and then Segments. You’ll then be asked to enter your Mailchimp API key and to choose a Connection Name. Psychographic examples include grouping customers based on social status, interests, and opinions. Best Mailchimp CRM for Google users: Copper CRM. Just by bringing your contact data into Mailchimp, you gain access to pre-built segments, or ready-made filters that help you make sense of (and use) patterns in your data. Save and Manage Segments. When you choose your existing list, the List Field Mapping will show up. With Mailchimp’s list segmentation features, you can organize your email list, create unique tags for your audience, or even make and send email campaigns based on your customers’ behavior. Test 3. Number: Contacts can provide number-based responses, such as age or ID number. Tags would take over from Groups (which were in many people’s eyes, already tags in all but name) and the confusion would end. 3. Description. This shows that Moosend is a worthy contender despite being a relative newbie. Segmentation by Merge Field Segmentation by merge field (e. 31% more opens than senders who did not use segmentation. Mailchimp found that senders who segmented their emails saw 100. A feature we quite enjoyed was list segmentation from similar characteristics, which combined with the. If you need any design tips or best practices, we’ve got you covered. Pricing starts at $20/month, giving you access to custom branding, A/B Testing, and more for 500. For Freddie and Co. Mailchimp is the most popular email marketing service on the market. Mailchimp is a cloud-based email marketing platform that helps businesses of all sizes create, send and track email campaigns. While segmenting isn’t necessary for every campaign, it can significantly increase 2 important. This. Even though it’s more expensive, it gives you more automations and other features, such as A/B testing. Mailchimp transactional email is a delivery API, or application programming interface, that can deliver transactional emails to customers without you overseeing the process. Mailchimp is an easy drag-and-drop email builder with auto-responders, contact segmentation, and simple analytic features. Once you've obtained your API key from Mailchimp, head over to Klaviyo. Search traffic for the term "Email Octopus" has grown 166% in 5 years. 2. Many marketers first begin their email segmentation strategy by using demographic data. Mailerlite best user-friendly email tool with clean interface. MailChimp offers a free plan (the monthly limit is up to 10,000 emails). Mailchimp will enable you to group your audience based on different criteria, such as demographics, location, and more. Not included. 95 percent higher than non-segmented campaigns. Multiple Form Types. Tip: Align the. It provides insightful analytics and reporting. Moosend – Best email marketing service overall. By Alex Marin, 2023-08-23. All in all, Convertkit is a good option but Brevo still wins. In this article, you’ll learn how to create segmentation combinations for common uses. Drip – Best for Online Storefronts. Solid Mailchimp CRM integration for prospecting: Zendesk Sell. The email builder is perfect for beginners, and the paid email templates look good. 1. , customer type, ZIP code, job title) is the most popular type of email list parsing by MailChimp customers. Competitively priced and as powerful as you’d expect your WordPress site to be, MailPoet is a genuine contender for your email marketing attention, especially if you like. Mailchimp will enable you to group your audience based on different criteria, such as demographics, location, and more. Mailchimp is probably for you if you need a. Segmented email campaigns have an open rate that is 14. Newsletter - a type of email you send from Mailchimp to your list. From posting your newsletters on social media to replicating mailing lists or capturing customers as new subscribers, you'll find a wealth of pre-made solutions (Zaps) for any given use-case or create your own. 1. io. Mailchimp gives you all the tools you need for audience-centered marketing, so you can use insights about your people to guide your campaigns—every step of the way. Basically how to create List segments for your subscriber list. You'll get access to all the essential marketing features to grow your small business, like segmentation, tags, surveys, behavioral targeting, templates, landing pages, pop-up forms, single-step automation. Mailchimp Segments. use list segmentation to send targeted emails, and track your performance with digestible analytics. While they were impressed with how quickly customers started purchasing, Stacie says she used. HubSpot – Best for automated email marketing. What’s more, Mailchimp’s Free and Essentials plan both lack core email marketing features like templates, comparative reporting and advanced segmentation that you would have access to on lower tiers with another platform. Additionally, the research from Campaign Monitor shows that marketers that have adopted segmentation noted a 760. Mailchimp is a top email marketing platform, but that doesn’t mean it's right for every business. These are the Essentials plan (starting at $13/month for 500 contacts) with basic features, the Standard plan (starting at $20/month) with more advanced features and automation workflows, and the Premium plan (starting at $350/month) which. Campaign Manager. ActiveCampaign – email automation platform for large businesses. AWeber best for small business customer support. Omnisend – Best for Ecommerce. It will also help increase engagement rates and decrease your unsubscribe. Limited list segmentation: Users can only create up to five active. Klaviyo — focused on Shopify sellers. Mailchimp – Best For A/B Testing Multiple Elements. 0 is RESTful, so just do the normal thing: POST to /3. A couple things that can be improved by MailChimp, list segmentation and usability with different forms of Microsoft Outlook. The software is relatively easy to use with easy navigation tools, a fast and simple editor, customization tool, and a wide range of templates to choose from. Tags would make you a cup of coffee and give you. Being ‘relevant’ means sending the right information to the right person at the right time… and the more relevant you are the more success you’ll have. This is really. You can now add your subscribers to MailChimp groups through the API connection in Thrive Leads. SendGrid focuses more on high-volume sending (especially transactional sends) and email deliverability for the tech-forward crowd. Mailchimp Pricing. Click the Audience drop-down, then choose the audience that contains the segment you want to send to. Design your form. Navigate to the API Keys section of your Mailchimp account. With Mailchimp, you can scale up. Using MailChimp API V3. ActiveCampaign helps eCommerce businesses send newsletters easily. Mailchimp’s email marketing tools make it easy for businesses to create professional emails. Transactional emails, also known as “triggered emails,” are one-to-one messages sent when a specific action occurs or a request is made from the contact. AWeber — simple and robust solution. Data segmentation – Campaign Monitor and GetResponse went above and beyond to disassemble complex data requirements into flexible data segmentation. It is an email marketing software that helps you build smart email campaigns to drive revenue. By organizing, filtering, and analyzing customer. Dive into how to set up this automation below in our guide for Salesforce to Mailchimp flow. In MailChimp, a list is the top-level way to organize your subscribers while a group is a way to refine that list into smaller pieces. – Best for email and SMS marketing. 5. The list management capabilities are also pretty good. Great for using campaigns for find buying intent: Zoho CRM. You could solve a common pain point in the marketplace, appeal to a small niche market like hobbyists, or lean into your own personal passion. In a nutshell, an API key connects your site to another service (in this case, Mailchimp). As a result, emails can be sent to multiple. You can select from 10 filters, such as first name, subscription date, distance from a city, or build a custom field. Constant Contact and Intuit Mailchimp are two of the best-known email marketing solutions on the market today. Groups function like categories, and are an excellent way to manage diverse contacts in the same Mailchimp audience. Login with your Mailchimp user account. Here is a simple step-by-step guide as to how to import your subscribers to your MailChimp list. Click “Save. It provides numerous features, including: Email and landing page templatesMailChimp not only has an adorable company mascot, but they’re one of the best email marketing providers, with more than 1 billion emails sent a day utilizing their service. CJB only available on paid plans. To create a segment, we first need to add our subscribers. Easy for beginners, powerful for sophisticated marketers. Mailchimp Alternative - AWeber. Additionally, status, ticket details and personal data are all sent across to Mailchimp to allow complex segmentation. For example, you can promote more upselling and cross-selling opportunities to frequent buyers or prompt them to complete a plan upgrade. In this article, you'll learn about the logic that powers. Find out more. Cost per acquisition (CPA) is a marketing success metric that can be calculated for a campaign, a digital marketing channel (such as email), or across all channels and tactics. Mailchimp vs Constant Contact: Constant Contact’s toolbox is no match for Mailchimp’s analytics and extensive features. For example, research by MailChimp shows that segmented emails have a 14% higher open rate than non-segmented emails across the board, as well as a 100% higher CTR. For example, if you were to segment your audience based on their zip code, you would be using the geographic variable. It's a top Mailchimp competitor that comes with features like marketing automation, list management, segmentation, and personalization. 400+ Pre-Made Templates. Catch their attention with offers and personalized email copy. Furthermore, you can grow your contact list through dynamic forms. This object should contain a saved_segment_id to use an existing segment, or you can create a new segment by including both match and conditions options. The doc says segment_opts is "An object representing all segmentation options. Set up your account and provide the necessary information such as your name and email address. 3. Both Omnisend and Mailchimp offer segmentation based on: Profile data: language, location, age, income, gender, education, occupation etc. For example, you have these selected Salesforce Campaigns/List View in Step 1 of the Set Up: Test 1. Choosing the right Email Marketing Service has a significant impact on the success of your campaigns. Update a Contact Profile. Mailchimp is charging their users based on an account’s entire email list—including unsubscribes. With Mailchimp, businesses can import subscriber lists, add subscribers manually, or allow subscribers to opt-in to their list via a sign-up form. Yes – forever free plan. Whether you are looking for a Mailchimp alternative or something even better or cheaper, this list of Mailchimp competitors has you covered. ⭐⭐ A little bit outdated (but available for free) ⭐⭐⭐⭐ Modern templates (full library only available on a paid plan) Audience segmentation. Create an email. You can do that manually or import your email list from another service. More sales (duh!) Better segmentation leads to better personalization which leads to higher conversion rates. MailerLite — Best for the essentials at an affordable price. Constant Contact – A No-Frills Email Marketing Service. Tip: Create signup forms with the user experience in mind. Create complex segments that combine both any and all logic in a single segment, and. Mailchimp boasts advanced segmentation and targeting capabilities, robust automation workflows, and detailed analytics and A/B testing options. Overall, customer segmentation is a strategy that focuses on dividing customers and prospects into different categories. Subscribers are active members who voluntarily signed up to receive your emails. Mailchimp integration lets easier segmentation of the client database by particular interests or criteria. According to a survey by Mailchimp, segmented personalized campaigns achieve a remarkable increase of 100. 1. To create a regular email, follow these steps. Next, click the Connect a New Account button. Email engagement – segment by open and click-through rates. Once you send your HubSpot CRM popup forms contact lists over to Mailchimp, it’s time to engage with your contacts. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with. Mailchimp transactional email is a delivery API, or application programming interface, that can deliver transactional emails to customers without you overseeing the process. Segments in MailChimp are 1 of 3 ways to segment and organize your contacts. Deliverability. But it's not working. Advanced segments take our basic audience segments to the next level with nested conditions that combine any and all logic. ⭐⭐⭐⭐ Segment in lists and groups and add tags; target each with campaigns and automation Mailchimp. 4. Step 2: Organize that data ("Segmentation in Mailchimp") in a way that works for you. Contacts refer to all individuals on your list, including customers, leads, or potential clients. Click Create regular segment. Cost per acquisition (CPA) is a marketing success metric that can be calculated for a campaign, a digital marketing channel (such as email), or across all channels and tactics. Pricing: $20 – $45 per month. Tags would give some clarity on the whole group/segment discussion. Set your display timing. 2. Mailchimp – Solid segmentation and A/B testing options. There are best practices for having a clean, useful list in Mailchimp, and to do that, it’s useful to understand some of the terminology behind the list. For example, say a new user — let’s call him Doug — has just signed up. Easy-to-use form builders. Overview: Top Mailchimp alternatives. Mailchimp — Popular mailing list service with access to multivariate testing, letting you test up to eight versions of the same email. To make it a little less daunting, this post shows you 14 quick email marketing segmentation tactics that you can start using today. The first step to segmenting in. Our top choices for the best email marketing services are: Constant Contact – Best email marketing services for small business. Campaign Manager. In this article, you'll learn about the logic that powers. Email templates. Mailchimp has three plans that you have to pay for, with the total cost of each one varying according to the number of contacts you have. Email marketing beginners can launch their first campaign in minutes using ready workflows. This is a great way to take your personalized marketing to the next level. Not so good for list segmentation, and paid plans get pricey quickly. 5. It then jumps to 5,000 and then 10,000, expanding by 10,000 until you hit the 50,000 tier. It empowers you to build advanced marketing automation and sales automation campaigns (starting with the base plan for 3 users), hassle-free contact management, and set up leads scoring rules—all this within a solid yet clean and easy to use UI. So, ya know, segmentation works. 1. Get started to see how Mailchimp can supercharge your growth for less. These marketing automation tools can include email marketing, marketing analytics, customer segmentation, social media management, website personalization, lead scoring, and automated lead nurturing. To find your API key, head over to Mailchimp for WP > Mailchimp within WordPress. ConvertKit is one of the best Mailchimp alternatives for content creators and bloggers. Target the right customers to win more repeat-business with our predictive analytics tools that can estimate future the buying behavior of your customers. 5. Constant Contact Email Marketing: Best for Small Businesses. In our Moosend vs Mailchimp comparison, we declare a tie as both products are winners in five aspects each. You can segment your QuickBooks audience by people who haven’t made a purchase within a specific time frame, like the last 6 months or a year. Send to Groups in Your Audience. MailerLite is a top-rated email marketing software that caters to small to medium-sized businesses. 34. Then you can benefit from the insights we provide for you, like patterns in your data and pre-built segments. Best Mailchimp CRM for Google users: Copper CRM. Mailchimp and Sendinblue are both all-in-one email marketing platforms. The Tags documentation does not list any limit on the number of tags that can be used. GetResponse (Best All-in. 00) – A more robust option with easy-to-use visual automation builder, A/B split testing, and 24/7 email and live chat support. Mailchimp is a top email marketing platform, but that doesn’t mean it's right for every business. 7. Robin M. Snap is an interesting app that allows you to snap a photo, turn it into a campaign, and send it to a select few or an entire list. Opt-in Methods for Offline Subscribers. Best two-way data sync features: Freshsales. Here’s a basic breakdown of all Mailchimp’s segmentation tools. Brevo. Sendlane is known for effective mailing lists management, ease of use segmentation options and advanced features of automation tools as compared to Mailchimp. A single audience simplifies sending. And with Mailchimp’s list segmentation tools, he’s able to send personalized campaigns to customers based on geolocation or signup source: whether they filled out a pop-up form online or subscribed in. Make sure that your emails are sent to those who care the most with this handy guide. Gingiber first used this segmentation strategy leading up to the 2016 holiday season, and found that sending promotional emails to their most engaged customers a week before Black Friday led directly to increased sales over the holiday weekend. Each group is made up of a “group category” with individual options (called “group names”) for different types of subscribers in the category. If you are looking for cheaper Mailchimp alternatives to build an automated email sales funnel, ActiveCampaign rises to the top. Targeted Marketing Lists Export (Pro only): Use the Report Builder to create segments from OpenTable data to target the customers you wish to reach. Click “Create a Segment. ConvertKit vs Mailchimp: Segmentation Comparison Segmentation Comparison ConvertKit Segmentation. Mailchimp is a popular, easy-to-use email marketing tool with a suite of other digital marketing features. This free plan has limited features, though. SendGrid focuses more on high-volume sending (especially transactional sends) and email deliverability for the tech-forward crowd. After you connect your store to Mailchimp and turn on e-commerce tracking, you may want to target contacts who made certain purchases. An approachable editor that includes helpful tips and best practices along the way makes Mailchimp an accessible option for both new and experienced email marketers. 14 Best DocuSign Alternatives to Use in 2023 for e-Signatures. There are times when you’ll want to send to your entire list, but taking advantage of Mailchimp’s segmentation tools can significantly increase the click-through rates and e-commerce orders your campaigns generate. For instance, one case study from Sendlane describes how multi-platform entertainment Skybound improved conversions via email segmentation. Constant Contact – Excellent customer support. Best CRM for Mailchimp for project-based businesses: Bitrix24. Make a schedule. There is a free version, a limited Basic plan. Editing a segment in Mailchimp is simple. Considering that Mailchimp’s pricing is based on the number of contacts you have, this can make a significant difference to your monthly. These tools allow for some powerful testing and customization of. List segmentation could be made simpler with greater list combination while my organization ran into several issues with Outlook 2010 and 2013. (1) Ratings. If you go over the sending or contact limit, sending gets paused. Side note: If you’re planning to migrate from Mailchimp to Omnisend, use Omnisend’s Mailchimp Migration tool to easily move your data between the two platforms. Personalize and automate your e-commerce marketing. ”. Salesforce has 150,000 customers across the globe. Plus Plan – Starts at $45/month. MailChimp List Management . If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with. Not to mention, the ease of use is unmatched. Step 2: Work with a developer to automate tag and behavioral data collection. Bonus: WPBeginner users can use our Constant Contact coupon code and get 20% off. It’s also worth mentioning that pricing changes based on your email list size. Mailchimp boasts advanced segmentation and targeting capabilities, robust automation workflows, and detailed analytics and A/B testing options. 5) Better TrackingMailchimp offers a Free plan for up to 500 contacts with 1,000 email sends per month and three paid plans. Creating Segments in a Mailchimp List is a great way to filter out your audience list based on similar data to then send emails, postcards, or create Facebook. 6. The simplest way to authenticate a request to the Marketing API is using an API key . HubSpot — Better for customer support. ConvertKit — Higher deliverability rate. Mailchimp is a dominant company in the email marketing industry. Spam filters and ISPs are working harder than ever to reduce inbox irrelevance, so it’s important that you understand the definition of spam, how spam. , our action was to target women more frequently. Fifth in our list of Mailchimp alternatives is AWeber. mailchimp. Both platforms allow you to segment your subscriber lists. 32% higher than non-segmented campaigns. 2. Use this option to organize your products by brand, bundle similar items together, or create any kind of. See terms for details. With billions of daily email users worldwide, email marketing continues to be a widely utilized and highly effective digital marketing channel. Once you organize your contacts based on things. Learn more now. When data for potential and existing customers is collected and stored in a CRM system, tracking information across every touchpoint in a customer's journey. To get started, create an email campaign like you normally would, select A/B Test when prompted, and choose the audience or contact segment you want. Salesforce Marketing Cloud: Best Enterprise Marketing Solution. There are several advanced custom fields you can use, including: Text: Contacts can type their responses here. Mailchimp is an email marketing and automation platform used by entrepreneurs to build their brand – and their business. Re-engage lapsed customers. MailChimp is rated 9. Use groups to sort your subscribed contacts based on their interests and preferences. The email builder is perfect for beginners, and the paid email templates look good. Get a-moo-zing tips to level up your business knowledge today! 9 Mailchimp Alternatives For 2024 [Pricing & Feature] 4. Catch their attention with offers and personalized email copy. Additionally, you should look for a platform that offers integration with. Rather than replicating content across siloed audiences, just select everyone you want to send to—all in 1 send. If you love WordPress, then you know why it’s unique. Predictive Segmentation. Campaign Monitor has one of the most straightforward pricing plans. Emma offers their digital marketing platform starting with the PRO plan at $89/month – perfect for small businesses who want to do email marketing right the first time. Prioritize bringing lapsed customers back to your business. 99 per month; Standard from $14. ActiveCampaign. Klaviyo — Data science and machine learning features. The 5,000 max contact tier costs $69 per month, while the 50,000 contact tier costs $350 per month. ”. Select your MailChimp list you would like to use: Or, if you want to create a new list, MailChimp needs some extra details: Select the group(s) you wish to use (if you don’t have groups. com In the To section of the email builder, click Add Recipients. Email list segmentation can improve your conversion rate. Deliverability Mailchimp has an extensive list of segmentation options depending on the plan you choose. Demographics. Audience Segmentation. Vendor purchased. Mailchimp – Best for Creatives. Segmentation is essential when it comes to success with your marketing. Mailchimp’s powerful list segmentation features are based on machine-learning algorithms that predict, for example, the likelihood of a new purchase based on a customer’s previous actions. Mailjet is an easy-to-use platform for designing, sending, and monitoring email newsletters and automated email campaigns. Zapier's Mailchimp integrations allow you to automatically pass data to and from other web services without writing a single line of code. 31% higher open rate compared. Salesforce – Best for scaling as your business grows. Segmentation. Smart marketers know the value of email list segmentation, but many need help to use it effectively. Segments in Mailchimp are a specific set of filters within your list where subscribers in the segment share common qualities (like signup page, gender, purchase activity). )MailChimp offers 98% deliverability which is also good. I also talk about what segments are and how you can use them to organize your Mailchimp list. List segmentation will help you send more relevant messages to your subscribers based on their interests or activities. 00) – Best Mailchimp plan for big businesses with its advanced mailing list segmentation and multi-step automation builder. Tags would allow for effective segmentation, and all the fun, yummy stuff that comes with that. Email segmentation helps you sort your subscribers into different categories. A marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging for stronger connections. Mailchimp’s pricing starts at $60/month for 1,500 subscribers. Persuade them to install your app and start shopping. CRM software or technology is a tool or system of tools that help businesses aggregate, organize, and analyze customer information data to better manage relationships with customers. 5. Mailchimp – Best For A/B Testing Multiple Elements. AWeber. EngageBay’s Pro plan costs $49. In this article, you'll learn about. See 20% higher open rates using segmentation. To start with email list segmentation, let’s first talk about hygiene. SendPulse – Best For Multi-Channel Marketing. You can segment your contacts based on group data, campaign activity, purchase activity, and more. Constant Contact is a perfect Mailchimp alternative for WordPress because it works with all popular WordPress plugins like OptinMonster, WPForms, and more. Sendlane is known for effective mailing lists management, ease of use segmentation options and advanced features of automation tools as compared to Mailchimp. See full list on mailchimp. These advanced segments are highly customizable, so it might take some time to master their logic and filtering settings. If you don't have a list of contacts yet, Mailchimp has you covered! You can capture leads via signup forms with prefab formatting. Targeting and Personalization. Mailchimp’s Marketing CRM tools make it easy to segment your audience and personalize your messaging. You’ll love the massive list of up-to-date stats on this list. You would use EventHQ if you need event. Segmentation: The key to Mailchimp Success Audiences, Groups & Tags – How you should segment your database in Mailchimp. Segmentation. Mailchimp – small business’ and start-ups’ choice. If you want to create a new segment, click New segment. The. 4. View Unsubscribed Contacts. To make it a little less daunting, this post shows you 14 quick email marketing segmentation tactics that you can start using today. From there, you’ll be redirected to the Mailchimp website. Mailchimp: Best for all-in-one marketing. Mailchimp's campaign and automation reports analyze clicks, opens, subscribers' social activity, e-commerce data, and more. Mailchimp offers more robust list management Audience segmentation is important for any email marketer, allowing for precise targeting and personalization. You’ll have improved click-through rates, better conversion rates, engagements, shares, and feedback. You can use tools such as Excel, Google Sheets, or Airtable to organize and manage your segments. These days, they offer a full range of email marketing services for all types of businesses. ⭐⭐ A little bit outdated (but available for free) ⭐⭐⭐⭐ Modern templates (full library only available on a paid plan) Audience segmentation. These advanced segments are highly customizable, so it might take some time to master their logic and filtering settings. More niche ESPs emerge4. Segments can be created to target subscribers by location, engagement, activity, and. list segmentation other features; Mailchimp: Free up to 2,000 subscribers (only one audience) drip campaigns, welcome emails, and more : advanced - segment lists by location, behavior, etc : behavioral targeting, custom domains: Squarespace: $7/mo ($5/mo annually) 6 great basic options: none: integrates with your Squarespace siteMailchimp. Our email marketing platform makes it easy for marketers in any type of business to send professional, engaging marketing emails. Consumer shopping behavior will be different from the rest of the year. Segmented email campaigns also had lower. There are times when you’ll want to send to your entire list, but taking advantage of Mailchimp’s segmentation tools can significantly increase the click-through rates and e-commerce orders your campaigns. It may be that wording from the drop down menu items do not match the math behind the calculations. We synced the profiles from our legacy Mailchimp instance to both Klaviyo instances. Manage campaign reports for your Mailchimp account.